We Suck at Promoting Climate Action, Here is How We Change That

A people-first approach, more emotional storytelling, fewer facts and more friendships, prime-time attention, and new narratives

As more and more people are confronted with the effects of climate change – heatwaves, floods, droughts, wildfires, etc. – there is an opportunity to shift how we talk about climate change and climate action.

In short, the problem is this: In the last 10 to 20 years, the climate action community – i.e. the sustainability people, the decarbonization folks…