Degrowth As A Business Model?

Early Majority is trying to degrow the fashion industry

Okay as a Patagonia fanboy, when the former Vice President of Global Marketing at Patagonia, Joy Howard, launches a new company, I have to check it out:

Early Majority is a very new fashion brand that seems to do things differently by focusing on degrowth and community-ownership. Both of these concepts are exactly the kind of new ideas and worlds that w…