From Anti-Aging to Pro-Living
Escaping our cultural obsession with anti-aging to embrace a life well-lived
Aging has become a new health challenge to solve. The pioneers take 100s of pills each day, have dinner at 11 am, track every tiny activity in their bodies, eat the same food and amount (weighed perfectly, of course) every day, undergo several beauty surgeries every year, apply a palette of diverse beauty gels and creams with questionable ingredients, sleep in lab-like environments to perfect their sleep score and suck up young blood like a vampire from their blood boys. To what end? Escaping aging!
What started out as a DIY trend with some genuine health-boosting elements is now becoming increasingly commercialized and hyped. Biohackers, longevity scientists, and plastic surgeons have become well-known influencers, social media is full of botoxified longevity micro content creators, beauty corporations collaborate with university longevity labs while throwing more and more “anti-aging” or “age reversal” products on the market than one can keep up with as longevity becomes the new marketing buzzword, and tech companies provide ever more sophisticated quantified self-tracking options in their pursuits of diving deeper into the high-margins, affluent-boomer-filled health industry.
🔍 The Problem
The cultural obsession with anti-aging is making people want to live longer at the expense of living life and being alive. The quest to escape death turns into a life not lived.