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Creative Destruction explores thought-provoking perspectives and ideas to expand our imagination and create a better world.

We are living in a time of story breakdown. And as the old narratives and systems unravel, there is an opportunity to explore the world from a different viewpoint and to nurture alternatives: new worldviews, new ideas, new imaginations, new solutions.

If you are into that, then this newsletter will be of great help! You’ll get your mind blown. You’ll rewild your mind. You’ll uncover more and better opportunities and get lots of new, unconventional ideas and inspiration for your projects.

Ultimately, this is about helping you build a better world!

So subscribe and become part of a community of changemakers, impact-seekers, future thinkers, and innovation enthusiasts. 😉


“I don’t know very much with certainty, but I do know you should subscribe to this newsletter.”
Rick. E. / Brand Strategist, Experience and Marketer Lead
“Thomas I resonate at a very deep level with what you write - playful, alive and inspiring.”
Sabine K. / Trend Researcher and Futures Explorer
“If we can imagine it, we can create it. Love your work Thomas Klaffke.”
Carolyn B. / Author, Keynote Speaker, Chief Purpose Activist
“Always love reading your stuff, Thomas!”
Cris R. / Marketing and Communications Professional
“Love this newsletter Thomas! 👏 Really cool futuristic views.”
Chloe T. / Strategy & Innovation Professional
“Absolutely loving this great work Thomas Klaffke!”
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Afdhel A. / Founder and Chief Purpose Officer
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Akash D. / Futures Researcher, Strategist and Consultant
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About Me

My name is Thomas Klaffke. I love investigating new perspectives, deep narratives, and unconventional ideas. I am a researcher, thinker, and ‘imaginator’.

I had the pleasure of working for four years at the trend and innovation firm TrendWatching as Head of Research and to build and lead its sister-company Business of Purpose, a community for people who want to transform the way we do business. I have an MA in Futures Studies from the Free University of Berlin, the city I also call home. But I have also had the pleasure of living and working in various other places: as a full-time volunteer in a soup kitchen for the homeless in Chicago; as an intern at a political foundation in Jakarta; and as an innovation consultant at a small startup consultancy in Cape Town.

Work With Me

Reach out via LinkedIn for collaborations, speaking engagements, or anything else you’d like me to support you with.

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Thought-provoking ideas and perspectives to expand your imagination and help you build a better world // Every Wednesday & Friday. Read by innovators, idea-seekers, and changemakers.


Exploring thought-provoking ideas and reframings to create a better world.